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 Applying innovative designs to containerboard and turning them into state-of-the-art packaging has placed Crown Packaging at the forefront of Western Canada's corrugated packaging industry. Much of this success stems from the corporate understanding of a basic but too often overlooked marketing premise: "a box is not a box" - it is a unique product designed and manufactured to not only contain goods, but also to market them. Crown Packaging continues to build their strong and loyal customer base through the development and nurturing of strategic partnerships and by becoming familiar with their clients' marketing, operational and distribution needs and strategies. Crown's team then tailors their packaging solutions with leading edge graphic and structural capabilities to meet those goals. Regionally Focused by Design At Crown, the axiom that "bigger is better" has been refined to reflect a basic philosophy that "better is better". The company, while serving select national clients, has chosen regionally based organizations as its primary focus; forging strategic alliances with key customers in Western Canada. Crown Packaging earned its dominant market share position in Western Canada by consistently meeting and exceeding the expectations of its clients. For this reason, the Company's major customers have been doing business with them, often exclusively, for years. The combination of excellent customer service, superior products and competitive pricing has resulted in this high level of loyalty and satisfaction and continues to be the foundation for Crown's growth. The wide range of manufacturers, processors and converters creates a diverse customer base consisting of:
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